African football legend Austin Jay Jay Okocha has urged the Ghana Football Association to leverage on the StarTimes broadcasting deal to market the Ghana Premier League to potential headline sponsors.
According to the former Bolton Wanderers star, the FA could use the StarTimes deal to attract more sponsors on board which will increase the financial strength of the clubs in the league.
“I’m so glad not just because StarTimes have taken the initiative to bring the Bundesliga to us here in Africa, but also because they have signed a deal to help promote the Ghanaian league;” Okocha said at a press conference held at the office of StarTimes as part of the Bundesliga legends tour.
“I think it’s a great platform which the FA can leverage on, and that will give them the opportunity [to get more sponsorship]. If they [GFA] are creative – I will have to point that out – they can leverage on this platform [StarTimes] to get more endorsements from the corporate world,” he added.
“Automatically, I believe that the image rights [of the GPL] will, and should, be up there now in order to attract the corporate world,” he added.
StarTimes recently signed a ten year broadcasting deal with the GFA which will see the Chinese firm finance $17.9m into the league. Photo Credit:Images Image