The selling of football shirts is a big aspect of the modern game, with millions of fans all over the world flocking to buy their team's new stripesseason upon season.
Kit makers, by and large, know they don't have to make too many changes whenever releasing a new top, as football supporters are notoriously loyal and will tend to buy whatever shirt their clubs put out.
Of course, such relentless consumerism tends to make such garments pretty disposable, which is why Barcelona should be commended for what they've done with their third kit this season:
This is Barça's third kit for the 2016/17 season.
Get yours, here: https://t.co/jv9PloGMWB pic.twitter.com/YGHtnPPJ9T
As reported by ESPN FC, the Spanish giants are set to wear their third kit for the very first time against Borussia Monchengladbach during Wednesday's Champions League encounter, and it's pretty special:
Why? Well, it's green, but also,It glows in the dark.
The club's press release about the jerseyreads as follows: "When worn for night games this vibrant kit will glow and naturally highlight the players underneath the floodlights."
Awesome. And in case you were wonderingabout the shirt itself:
''The shirt also features a modern and clean v-neck collar, with a light glow green band on the back.''
We can always rely on Barca to be pioneers both on and off the field, soexpect more 'glow in the dark' shirts shortly.