GFA signs a 10 year deal with StarTimes for league coverage

Published on: 23 November 2016


The Ghana Football Association (GFA) on Tuesday signed a strategic agreement with the StarTimes Group that enables the company exclusive rights to all the major leagues in the country for the next 10 years. StarTimes, a pay-per view statelite channel therefore acquires all media rights of the Premier League, annual Football Gala, National Division One League, Football Association Cup, Women’s League and the Ghana Juvenile League. It is expected that the company would be investing more on programming production of the nation’s top league and broadcast more matches to be played at the various stadia within the country and other African countries. Kwesi Nyantakyi, President of Ghana’s football body who signed for the association, was optimistic that the partnership with StarTimes would go a long way in the promotion and development of football in the country. With the agreement, he explained that, the company was expected to assist in the construction of ten new pitches, which would be spread across the ten regions of the country with the view of nurturing talents at the grassroots level with focus on youth development. He stated that per the arrangement, the company was bringing in two Outside Broadcast (OB) vans fitted with modern technology televising the matches that would be played at the various stadia. The GFA President noted that the support for the nation’s premier league by the company would help in putting local football at the continental level and subsequently on the international level. Mr Nyantakyi further said that the GFA would be collaborating with its Chinese counterpart in putting in place a programme that will feature teams from the Premier League and the Chinese Super League. “StarTimes’ experience and advantage in broadcasting technology will bring Ghana’s football to a new age,” he noted. He said: “StarTimes is a world brand and well-known in the whole Africa. Ghana football is also a well-known brand and our national team is one of strongest powers in Africa”.