Frederick Moore, the CEO of Hearts of Oak has officially confirmed a partnership with one of the biggest Financial Technology companies in Africa, Cloud Africa.
There were a swirl of rumours of a long term partnership between the two parties and Frederick has given a confirmation on that.
“Cloud Africa is one of the companies we’ve got strategic partnership with. What we are aiming to achieve is to balance sponsorship with commercial activity so there are some companies that we are going into strategic partnership with for commercial activity” he told Kumasi FM.
“Sponsorship is somebody giving you money and hoping that you do marketing for them, strategic partnership is both of you creating a product that you both benefit.
“That to me, is much more sustainable than the company giving you money. They can change their mind when the board, the management or the CEO changes.
“When you get strategic partnership with a company. It is much stronger because both parties benefit. It’s not just Goil and Cloud Africa, there are more.