Times are a' changin at Atletico Madrid.
The capital club went full rebrand today releasing not only the designs for their updated badge, but alsogiving their new stadium (set for completion next year) a shiny new name to go with it.
According to Atleti's English Twitter account, the new badge represents an evolution not a revolution, and will be displayed on the team's shirts from next season.
The badge will evolve for the 2017/18 season. #HistoryAndFuture pic.twitter.com/VsbnABbX5j
The latest version of the designfeatures just a few subtle tweaks, giving more prominence tothe tree and bear - presumably to represent something to do with climbing the tree of success...
Apparently midfielder Gabi is a fan, anyway.
Gabi: "I like the badge because it's true to our history" #HistoryAndFuture
In a busy day for the club's marketeers, Atleti also announced the official name for their imminent new home.
Drum roll please...Presenting the 'Estadio Wanda-Metropolitano'
So, apparently the La Liga giants have followed the examples set by the Emirates, Etihad and ummm Dick's Sporting Goods Park and have chosen to cash in on a corporate sponsor.
Chinese corporationWanda was widely expected to feature in the new title, and already holds a 20% share of the club's capital.
Fortunately the designsfor the new 67,000 seaterground, which will host its first fixtures in Augustnext year,look better than the name:
The Wanda Metropolitano will be our new home next season #HistoryAndFuture pic.twitter.com/j91qJfe1Ke
This is how the home of all the Atléticos will look like #HistoryAndFuture pic.twitter.com/MaEi3RFJWK
The Wanda Metropolitano will be the destination of all the Atléticos next season, just as Metropolitano was of old #HistoryAndFuture pic.twitter.com/67h5lEcT9j