Sports betting brand, 10bet, have signed a partnership deal with Ghana Premier League side Aduana Stars ahead of the new campaign.
The deal is expected to last for three seasons as the global brand seeks to establish a foothold in African football. They have entered into a partnership agreement with five other clubs.
They are ; Nigeria’s Enyimba FC of Aba, Dodoma City Football Club of Tanzania, Football Club Talanta of Kenya, Red Arrows of Zambia and Daring Club Motema Pembe Football Club of DRC.
“We are thrilled to have formed these partnerships to support and contribute to the football industry in Africa. It is a major step towards achieving our main goal, which is making football fans happier around the globe," Arthur Perry, the CEO of 10bet Africa stated.
“But enriching today’s football in Africa is only the beginning. 10bet has already begun investing in Africa’s football of tomorrow by supporting grassroots football."
“It goes without saying that there is prodigious and arguably unmatched talent in the football sport industry in Africa. For thousands of young talents who don’t reach their potential due to limited coaching or facilities, 10bet has started to equip these youngsters with professional coaching and even various sports kits to grassroots teams, where the future talent of major teams lies."
The new season is expected to commence in October.