Tottenham Hotspur have allegedly held discussions over a £20m-a-year stadium naming rights deal with worldwide taxi giant Uber.
Football statistics website Squawka claims that Spurs have held extensive talks with the online transportation company about becoming the official naming partner of their new stadium, which is set to open at the start of the 2018/19 season.
The 61,000-seater stadium is currently under construction next to Tottenham's current White Hart Lane home, with a cost of between £450m and £500m expected to be forked out by the club upon its completion.
Uber Stadium: @gstobart on Tottenham holding talks with taxi app giants over £20m-a-year naming rights.
Details - https://t.co/bOorcoaC3F pic.twitter.com/duM14jNVyq
With such a hefty building cost, the Lilywhites have been conducting a search for a partner to sponsor the naming of the new ground - and Uber and are said to be the current front runners for the vacancy after ongoing talks between the two parties since the start of July.
Squawka have obtained a photograph of the 'Uber stadium', with the taxi firm's name adorning the roof of the supposed new avenue, and report that Tottenham could expect to fetch anywhere between £20m and £25m each season from Uber to sponsor their stadium with the hope of easing the financial burden placed upon the club in the wake of the build.
Sources within the Tottenham camp are said to believe that the club will be viewed as an attractive proposition to many potential clients and companies after it agreed a deal to host at least two NFL games per season at its new home, as well as selling over 85,000 tickets for the three Champions League matches due to take place at Wembley this season.
The brainchild of entrepreneurial duo Travis Kalanick and Garett Camp, Uber has seen its popularity skyrocket since its inception seven years ago thanks to on-demand transport smartphone app, and the company currently boasts an estimated worth of around £56bn.
Uber recently became official partners with San Jose Earthquakes, one of Tottenham's affiliated sporting franchises, in a move that has helped fuel speculation over a potential deal between the North London club and Uber.
Rumours have also linked Spurs with talks with Qatar Investment Authority - the sovereign wealth fund which specialises in investment at home and overseas - as it looks to make the most of the 2022 World Cup being held in its home country by linking up with a Premier League side.
Spurs will play all of their home matches at Wembley next season as work progresses on building their new stadium, as well as the rest of the development on the site of White Hart Lane once it is demolished. Other work to be carried out includes up to 600 new homes, a club museum and office space that will take the overall cost of the scheme to around £700m.
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