SuperSport open negotiations with GFA over US$ 1m deal

Published on: 18 November 2016

South Africa-based Pay TV channel SuperSport are in negotiations with GFA over a broadcast sponsorship deal for the Ghana Premier League worth US$ 1m a year.

SuperSport were initially said to be discontented with the delays in the league as a result of litigation which is why they allowed the previous contract to run out.

However, interest from Chinese-based Pay TV broadcasters, Star Times has revived the South Afican channel's interest in the competition.

A source who spoke on condition of anonymity told Joy FM Sports that Multichoice Ghana Limited will bring on board three sponsors for the league including a giant multinational company.

Also, there will be as many three live matches per week which will be on many local channels.

It includes massive branding and packaging on the league and innovations to give the league a facelift and equip clubs on commercialization.

The Ghana FA is said to be considering SuperSport's proposal as well a deal from Star Times.