Italy beat England on penalties to win Euro 2020
The BBC will show England's first two group games at Euro 2024 and ITV will broadcast the opening match between Germany and Scotland.
England, finalists at Euro 2020, will take on Serbia and Denmark before their final Group C meeting with Slovenia, which will be on ITV.
Hosts Germany face Scotland on 14 June.
Scotland's other Group A matches - against Switzerland and Hungary - will be shown on the BBC.
If Wales qualify for the tournament via March's play-offs, the BBC will show their group games against France and the Netherlands.
The BBC will have first choice for the quarter-finals, while ITV will have the first pick of the last-16 ties and semi-finals.
Both broadcasters will show the final.
One of the most anticipated group matches - three-time winners Spain against reigning champions Italy in Group B - will be on ITV.
The BBC will show France, World Cup runners up last year, against 1988 European champions the Netherlands in Group D.
"With the Uefa European Championship, the Paris Olympics and Wimbledon all on the BBC next year, our summer of sport promises to be very memorable," said Philip Bernie, head of content at BBC Sport.
"We're proud that the BBC will once again bring audiences comprehensive coverage and analysis of the whole event across TV, radio and online, ensuring fans, wherever they are, can enjoy it all."
ITV director of sport Niall Sloane said: "We're delighted to be able to bring viewers what should be a flying start to the tournament with the opening match between Scotland and the hosts."
UEFA Euro 2024 group schedule
14 June: Germany v Scotland (20:00 BST) - ITV
15 June: Hungary v Switzerland (14:00) - ITV
15 June: Spain v Croatia (17:00) - ITV
15 June: Italy v Albania (20:00) - BBC
16 June: Play-off A winners* v Netherlands (14:00) - BBC
16 June: Slovenia v Denmark (17:00) - ITV
16 June: Serbia v England (20:00) - BBC
17 June: Romania v play-off B winners** (14:00) - BBC
17 June: Belgium v Slovakia (17:00) - ITV
17 June: Austria v France (20:00) - ITV
18 June: Turkey v play-off C winners*** (17:00) - BBC
18 June: Portugal v Czech Republic (20:00) - BBC
19 June: Croatia v Albania (14:00) - ITV
19 June: Germany v Hungary (17:00) - BBC
19 June: Scotland v Switzerland (20:00) - BBC
20 June: Slovenia v Serbia (14:00) - ITV
20 June: Denmark v England (17:00) - BBC
20 June: Spain v Italy (20:00) - ITV
21 June: Slovakia v play-off B winners (14:00) - BBC
21 June: Play-off A winners v Austria (17:00) - ITV
21 June: Netherlands v France (20:00) - BBC
22 June: Play-off C winners v Czech Republic (14:00) - BBC
22 June: Turkey v Portugal (17:00) - ITV
22 June: Belgium v Romania (20:00) - ITV
23 June: Switzerland v Germany (20:00) - BBC
23 June: Scotland v Hungary (20:00) - BBC
24 June: Albania v Spain (20:00) - BBC
24 June: Croatia v Italy (20:00) - BBC
25 June: Netherlands v Austria (17:00) - BBC
25 June: France v play-off A winners (17:00) - BBC
25 June: England v Slovenia (20:00) - ITV
25 June: Denmark v Serbia (20:00) - ITV
26 June: Slovakia v Romania (17:00) - BBC
26 June: Play-off B winners v Belgium (17:00) - BBC
26 June: Play-off C winners v Portugal (20:00) - ITV
26 June: Czech Republic v Turkey (20:00) - ITV
*Play-off A winners: Wales, Finland, Poland or Estonia
**Play-off B winners: Bosnia & Herzegovina, Ukraine, Israel or Iceland
***Play-off C winners: Georgia, Luxembourg, Greece or Kazakhstan
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Source: bbc.com