Juventus have signed a three-year partnership with espresso producer Segafredo Zanetti, reports, www.sportspromedia.com/.
The Massimo Zanetti Beverage Group brand will be the official coffee partner of the reigning Serie A champions from the start of the 2017/18 Serie A season.
Segafredo coffee will be distributed at all the bars, restaurants and hospitality areas at Juventus' home ground, the Allianz Stadium. The financial terms of the deal, which runs until the end of the 2020, have not been released.
"This new partnership shows how much emphasis the club places on promoting Italian companies with a strong international outlook," said Giorgio Ricci, co-chief revenue officer and head of global partnerships at Juventus.
"Segafredo Zanetti is a partner that is recognised across the globe for the proven quality of its products and which upholds values that are dear to our club. Italian coffee, like Italian football, is envied around the world."
Source: tribalfootball.com