Crystal Palace chairman Steve Parish says new sponsors will help fund transfer deals.
Parish insists deals to bring in new shirts sponsors ManBetX and sleeve sponsors Dongquidi will help the club in the transfer market against some of the bigger clubs.
He said: "To help us compete financially with the giants of this division, we have been working hard behind the scenes to bring new partners into the club, and I would like to welcome ManBetX and Dongqiudi who feature on our shirts this season.
"The revenue from these deals is pumped straight back into the playing side of the club, and has helped us secure two additions this summer in Ruben Loftus-Cheek on loan from Chelsea and Jairo Riedewald from Ajax."
Source: tribalfootball.com