The Ghana Football Association (GFA) is poised for a digital transformation as they plan to sell streaming rights for all their competitions next season, sources reveal.
This marks a significant change in how fans worldwide consume Ghanaian football.
Historically, Ghanaian football has depended on television broadcasts. However, the GFA is now embracing the rise of online streaming platforms. This shift could potentially expose Ghanaian football to a broader global audience and create new revenue opportunities.
Details about the specific content of the streaming rights package and the bidding process have yet to be disclosed.
It is anticipated that the package will include major competitions such as the Ghana Premier League and the FA Cup, with possible extensions to lower divisions and women's football.
The GFA's decision mirrors a growing trend in sports broadcasting, where streaming services are increasingly vying with traditional television for viewership.
It will be interesting to see which platforms compete for these streaming rights and how this move affects the accessibility and audience reach of Ghanaian football.