Lille coach Marcelo Bielsa has no doubts Neymar's arrival will lift Ligue 1 this season.
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Bielsa has welcomed PSG's world record €222m swoop.
The former Athletic Bilbao boss stated: "If we consider what he (Neymar) contributes or produces, what has been paid is not exaggerated. According to this logic, Neymar is not expensive.
"Neymar will be a great promoter of the image of this championship and its fans. It will be done because this league is worthwhile.
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"There is a lot of intensity here, it is the tournament that is most like the Premier League."
Source: tribalfootball.com