Chelsea have announced a new partnership with Rexona, reports, www.sportspromedia.com/.
Rexona has become the London-based team's official personal care partner in Africa.
The agreement expands the club's existing partnership with Unilever, which already incorporates the company's Sure brand in the UK. The two parties will collaborate to create grassroots soccer opportunities for youngsters across the continent.
Mark Aschmann, regional marketing manager for Rexona Africa, said: "We are thrilled to announce our partnership with Chelsea FC in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers.
"Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Our aim is to develop football at grass root levels, giving African millennials the chance to change their lives."
Source: tribalfootball.com