Lega Serie A's social accounts have been enriched with two new idioms in order to be even closer to fans around the world. From today, Italian football fans will be able to connect with Lega Serie A's profiles in Japanese and Portuguese/Brazilian.
Two new Twitter profiles are therefore born: @SerieA_BR for Portuguese/Brazilian and @SerieA_JP for Japanese.
After the birth of the Instagram account @thatseriea, dedicated to the US community, continues with this new chapter the internationalisation strategy of Lega Serie A, with the aim of offering all fans exclusive content and allowing supporters from all over the world to be always connected with the spectacle of Italian football.
Lega Serie A also confirms its position as the number one football league in the world in terms of number of subscribers to its YouTube channel, in third place among sports institutions after the NBA and NFL.
Japanese and Portuguese/Brazilian join Italian, English, Spanish, Arabic and Indonesian, languages with which Lega Serie A is already present on its Twitter and Facebook platforms, and Chinese with the official Weibo, Douyin and Kuaishou accounts.
Source: legaseriea.it