Jose Mourinho believes Paul Pogba should be offered more respect in today's money-driven world.
The French midfielder was purchased by Manchester United from Juventus for a world-record £89million this past summer.
Pogba has been solid without being spectacular for the Red Devils this season which has prompted constant criticism from some sections of the media.
But ahead of tomorrow night's Europa League Round of 16 second leg tie with Rostov, Mourinho believes there has been a lack of respect for the 23-year-old who has worked hard to get where he is and certainly did not set the transfer fee or salary that United paid for him.
"I feel that the world is losing values and we all know that and envy is coming into certain levels," said Mourinho.
"I'm scared for especially the next generation if things go in this direction. Envy is everywhere.
"It's not Paul's fault that he gets 10 times the money that some players, some very good players, got in the past. It's not his fault that some of the pundits are in real trouble with their lives and they need every pound to survive and Paul is a multi-millionaire. It's not his fault.
"I think he deserves respect. I think his family deserve respect. He's a kid that comes from a working family, a family with three boys and I'm sure they needed a lot of food on that table every day because they are big giants. So I'm sure that the mum and the dad had to work hard for many, many years for them.
"He is a kid that came to Manchester as a teenager, that fought for his career here, that was not afraid to move and to go to another country and to look for better conditions for him. A kid that reached the top of the world with his work, nobody gave him anything.
"I'm very happy with Paul. The club is very happy with Paul and I think also a good thing is that because of his personality, he doesn't given an ass what people say."
Source: tribalfootball.com